Our marketing strategies can be broken down into three categories based off of your current goals. These categories are Fishing, Hunting, and Farming.
Fishing is laying lines in the water, waiting for people to identify that they are interested in your product/service. We know this traffic is interested but we don't know if it is qualified.
Hunting is going out in the feild and acively pursuing opportunites. We know this traffic is qualified but we don't know if it is interested right now, if at all. Hunting becomes Farming after a prospect transitions to become a client.
Farming is growing your relationship with current clients by moving them up the value ladder through upsells, crossells, and referrals. These strategies plant seeds for growth through earning trust and loyalty. We know this traffic is both interested and qualified based off of their previous commitments and purchases with the company.